Top-selling consumer products going electric

Insights — March 2022

The top-selling vehicle in the United States for the last 40 years is going electric

Ford’s F-Series pickups have been the top selling vehicle in the United States for the last 40 years. Led by the F-150, the series generates more than US$40 billion in annual revenue – only the iPhone generates more revenue as the best-selling consumer product in the world’s largest economy.

Ford’s decision to electrify the F-150 is a landmark moment and deliveries start this spring.

Rivals are following with General Motors, Stellantis, and Tesla announcing an array of electric trucks and SUVs.

What is clear to us is that Ford’s leadership is accelerating the adoption of electric vehicles in both the supply side and the demand side.